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Product we built · Family history

Two years of Google Sheets, turned into our own product in 28 days.

FamilyTreeRecord is our own product, built by Launchmatic's founders: private, encrypted family history. We moved it from Google Sheets to a web app with accounts, privacy controls and family-tree tools, live in 28 days. Visit familytreerecord.com.

Built by

Launchmatic founders

Product

FamilyTreeRecord

What it is

Private family history

Time to launch

28 days

app.familytreerecord.com
Family history product

FamilyTreeRecord

Private, encrypted family history — accounts, privacy controls, and family-tree tools a spreadsheet could not provide.

01

Why we built it

FamilyTreeRecord is not a client project. Launchmatic's founders built it for our own family history, and for two years that history lived in Google Sheets.

The sheet held the records, but it was the wrong place for private family data. There were no real accounts, no way to keep sensitive records private, and no family-tree tools. We rebuilt it as software we could ship.

02

What we built

We kept the structure the sheet had already proven and turned it into a private, encrypted family-history web app. It is live at familytreerecord.com.

  • User accounts in place of a shared spreadsheet
  • Privacy controls for sensitive family records
  • Family-tree tools for mapping history
  • A product we own, because we built it
03

The outcome

FamilyTreeRecord went live in 28 days. The spreadsheet is no longer the product. The web app is, and it is ours.

Alongside TripCaptain, it is how we show the kind of software we ship: a public product, a real timeline, and no invented client quote.

The results

From our spreadsheet to a live product, in 28 days.

28days from start to live
2 yrsof Google Sheets, replaced
Privateencrypted family history, with accounts
Oursbuilt and owned by Launchmatic's founders
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